Program Participant

Program Participant

Junghwan Kim

Manager, NAVER
Republic of Korea

Junghwan Kim is a manager in NAVER, which is the leading Internet company of Korea. He takes charge of policy researches on Internet and broadcasting market.

He received his B.A., M.A. and Ph.D. in Media and Communication from Korea University. His research interests include media industry, new media and convergence media. He is doing researches on platform extension strategies of media business operators and ways of utilizing new media for survival of old media. He is also studying various issues on the convergence market like Vehicle-IT convergence.

You can find Junghwan Kim in:

Research Workshop: Adoption
Sunday, 18 January 2015
15.30–17.00

Proceedings:

Competitive Dynamics in the Video Platform Market in Korea: Traditional Pay TV Platforms vs. OTT Platforms

Abstract

Netflix is commonly referred as an over-the-top (OTT) media, and it takes a role of a video platform changing the market. In this study, the theory of the niche is adopted to explain the competitive dynamics in video platform market in Korea. This theory is a unique framework to conceptualize and empirically measure the impact of new media on the old one. It explains and predicts the existence, displacement, and extirpation of players in the ecosystem. The purpose of this research is to explain the competition in Korean video platform market, and to draw some implications. To make up for the previous researches, multiple resources such as gratification and time spent using media are measured in this study. The result indicates that the case of the Korean market was significantly different from the case of America, in that competition between traditional pay TV and OTT was not severe.

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BRONZE SPONSORS

BRONZE SPONSORS

  • Biznet
  • CenturyLink
  • CITIC Telecom International CPC Limited
  • CITIC Telecom International
  • Zayo
  • Suboptic
  • Shaw Business
  • Verizon Wholesale
  • TATA Communications
  • Infinera
  • Comcast Wholesale
  • Redcom
  • Mitsubishi Electric
  • Telstra
  • Level 3 Communications
  • Sparkle Telecom Italia
  • PCCW Global
  • Equinix
  • Bharti Airtel
  • Ciena
  • China Telecom
  • Digital Realty
  • Vodafone
  • Global Cloud Xchange
  • Atlantic-ACM
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