Republic of Korea
Junghwan Kim is a manager in NAVER, which is the leading Internet company of Korea. He takes charge of policy researches on Internet and broadcasting market.
He received his B.A., M.A. and Ph.D. in Media and Communication from Korea University. His research interests include media industry, new media and convergence media. He is doing researches on platform extension strategies of media business operators and ways of utilizing new media for survival of old media. He is also studying various issues on the convergence market like Vehicle-IT convergence.
Research Workshop: Adoption
Sunday, 18 January 2015
Netflix is commonly referred as an over-the-top (OTT) media, and it takes a role of a video platform changing the market. In this study, the theory of the niche is adopted to explain the competitive dynamics in video platform market in Korea. This theory is a unique framework to conceptualize and empirically measure the impact of new media on the old one. It explains and predicts the existence, displacement, and extirpation of players in the ecosystem. The purpose of this research is to explain the competition in Korean video platform market, and to draw some implications. To make up for the previous researches, multiple resources such as gratification and time spent using media are measured in this study. The result indicates that the case of the Korean market was significantly different from the case of America, in that competition between traditional pay TV and OTT was not severe.