Director, Solutions & Technology Marketing, Ciena
Brian Lavallée is the Director of Solutions & Technology Marketing with global responsibility for Ciena’s packet networking solutions. Brian has over 20 years of telecommunications experience with previous roles in Product Line Management, Systems Engineering, Research & Development, and Manufacturing.
During his career, he has worked in various areas of optical networking including access, metro, regional, long haul, and submarine networks.
He holds a Bachelor of Electrical Engineering degree from Concordia University and an MBA in Marketing from McGill University, both located in Montréal, Québec, Canada.
Roundtable: Emergent Infrastructure / Technologies
Sunday, 17 January 2016
Mobile bandwidth consumption is on the rise worldwide with no signs of abating. Consumers are increasingly dependent on social media and entertainment, which is increasingly video-centric that is driving bandwidth demands ever higher. This has led to key issues and challenges that Mobile Network Operators (MNOs) are scrambling to address by increasing their capacity, coverage, and an overall improved quality of experience in order to remain financially viable in a hyper-competitive marketplace with little to no brand loyalty. So, are there any new ways to improve capacity and coverage, while lowering operating costs with a quicker and more competitive time to revenue? Yes, the answer is Mobile Backhaul as a Service, which is taking hold in some regional markets, and is the focus of my presentation from business and technology viewpoints.
My presentation reviews the latest advances in mobile backhaul technologies associated with emerging small cells to existing macro cells and how capacity and availability is drastically increased while lowering the overall cost, complexity, and time to revenue. The current state of the emerging MBHaaS market will be discussed and how it can be applied to untapped markets, which allows MNOs to lower their operating costs while creating new business opportunities for wholesale wireline operators, tower real-estate operators, and Cable MSOs alike. As SDN and NFV adoption increases, these new technologies will find their way into the mobile backhaul network leading to new value-added services such as encryption, deep packet inspection, firewalls, and software-based routing, which are significant new strategic business opportunities. My presentation is based on real-world examples making it highly relevant and informative attendees, as they will learn how to adopt new business opportunities and revenue streams into local markets. New strategic directions from both the perspective of the MNO (customer) and MBHaaS (wholesaler) will be covered.