Doctoral Student , College of Communications, Pennsylvania State University
Fan Yang is a doctoral student in the College of Communications at Penn State University. Her research interests center on the effects of information and communication technologies (ICTs) on both societies and individuals. Specifically, she has researched on topics including diffusion of emerging ICT technologies such as the Internet of Things (IoTs), and information needs of vegetable farmers and vendors in Chengdu, China.
Her recent research project investigates how ICT technologies could facilitate individual well-being by conducting a longitudinal big data analysis on the exchange of social support amongst IBS (Irritable Bowel Syndrome) patients on an online health forum from 1998-2012.
Young Scholar 2
Tuesday, 19 January 2016
As more and more Internet of Things (IoT) technologies have been introduced to our social life, little, however, has been known regarding the potential adopters and consumers of the IoT applications. Through an online survey (N = 191), this study reveals the key role of power usage in driving adoption of the IoT. Power users are more likely to find the IoT cool, useful, easy to use, and thus acquiring stronger adoption intentions. While the high level of intelligence acquired by the IoT to automatically perform tasks without continuous human control appeals to power users, such unprecedented computer agency of the IoT technologies, on the contrary, impedes adoption of nonpower users. Power usage also moderates preferences for IoT applications of different domains (environment, city, home, human body). Theoretical and design implications are discussed.